1. Raw materials and preparation Purple carrot powder is made from purple carrots through drying, crushing and other processes. Purple carrots are rich in anthocyanins, vitamin C, carotene and various minerals, and these nutrients are retained after being processed into purple carrot powder. 2. Appearance and characteristics Appearance: Purple carrot powder is purple-red to purple powder with a unique smell of purple carrots. Characteristics: Purple carrot powder has excellent water solubility, acid resistance, stability, tinting power and light and heat stability. These characteristics make purple carrot powder widely used in food processing. 3. Application fields Purple carrot powder can be used as a natural colorant to bring a unique purple tone to food and beverage products. At the same time, due to its good physical and chemical properties, purple carrot powder can be used in multiple food fields, including but not limited to: Noodles: such as noodles, bread, etc., can add color and nutritional value to the product. Frozen drinks: such as ice cream, popsicles, etc., can give the product a unique purple appearance and flavor. Baked foods: such as biscuits, cakes, etc., can enhance the attractiveness and taste of the product. Beverages: Juice, tea, etc. can enrich the color and taste of the product. Jelly: It can increase the color and nutritional value of jelly. IV. Advantages and characteristics Natural and healthy: Purple carrot powder, as a natural colorant, is healthier and safer than chemical synthetic pigments. Rich in nutrition: Purple carrot powder retains a variety of nutrients of purple carrots, such as vitamin C, carotene and anthocyanins, which helps to improve the nutritional value of food. Good coloring effect: Purple carrot powder has excellent coloring power and can give food bright colors.